If you were in business for some time and are aware of your statistics, you'll find that your friends and family are seldom within that cluster of numbers. To truly succeed you have to engage people you don't know to do business with you. They need to find out about your business, what is being offered and how.
In short form - You have to Market!
Now marketing has many aspects involved. In today's world, someone who's not well versed in marketing can become overwhelmed with all the terms that jargon associated with the field. What do I mean?
- Public Relations / PR
- Strategic Marketing
- and so many other areas
The oversimplified marketing approach is to turn a suspect into a prospect into a paying client into repeat business.
What are you doing to move towards your fourth sale with a client. Too many in business experience the musket syndrome - only one shot at a client, then leaving the client in limbo. Move towards the provision of a complete service, and you'll be surprised at the difference it makes in your business.