Too often, they are ready to cut and run. In most instances, many hunker down and pray the challenge would leave if they ignore it. They even seem surprised that the issue is still there when they figure enough time has passed.
Going beyond all the plans that are made is the action which needs to be taken to realize those plans.
When prospects tell me what they want to do, I may sometimes say, I'll soon know how serious you are. Invariably, you get to see who has the toughness and tenacity to really go after what they want.
It is said, talk is cheap. We have heard that at various stages throughout life. It is more true than you can possibly imagine. Since many people want to shortcut the business process, they end up in the following cycle:
- Constantly cash-strapped; some of the same people who, as employees, would speak of pay increases don't even want to pay themselves.
- No vacation time; some don't even want to take a day off without feeling guilty.
- Training courses are suddenly too expensive.
- Those who used corporate expense accounts and charged easily when they spent someone else's dime suddenly become penny pinchers.
They are some people who would work for others more diligently than they would for themselves. They are not suited for self-employment.
Business requires commitment! This commitment is required on many different fronts - Financial, Marketing, Operations, and Legal, to paint with a very broad brush.