Wasting time with available media

Living in an era where information is at an all-time high is wonderful. No longer do you have to wait until one can purchase the print version of a magazine/newspaper. Even the radio can seem a little slow in getting the information out to you. While there are lots of channels on the television nowadays, they still miss the mark in getting you the content you really want.

We live in a society where media access is virtually in the palm of our hands. We can communicate just about anything from where we are to virtually anywhere in the world within moments.

It happened suddenly, where this access to this widespread array of communication media became available to John Citizen - the man in the street, and without a plan; he's abusing rather than using it to any real benefit. The result is information clutter, where messages containing the same content arrives on your device from multiple sources, and depending on your device it is soon gasping with dying messages that there isn't enough memory to perform basic functions. This is often despite the installation of extra memory which often seems inaccessible.

Whatsapp has made everyone a comedian, news reporter, and preacher; often without credentials. Many people don't validate the information prior to sending it out. Sure there are others, but they are passive, in that information is not targeted to the individual, but is usually posted to one's personal site where others who so desire may visit and read at their discretion.

In days of old, fake news - as it is now deemed, had a purpose. The propaganda issued was to enable entire governments to gain supremacy over others. It was orchestrated and well coordinated. The channels through which the communication would flow seemed to be well designed so that everyone would move on cue.

Nowadays, we waste the opportunities to communicate with any purpose or effectiveness. The messages we send can aptly be described as junk.

When we spend money on the devices, are we so numb to the relevance of expenses that we are disinterested with reclaiming some of the money we have spent? For many of us, our lifestyles have changed since we have our own businesses, run charities, and involved in the organization at levels that our forefathers strove for and we now take for granted.

Before sending out random communication, decide on a theme, a purpose, even a mission. Identify who would rather visit you to get it and who you can send it to that really wants it. There should be a choice to opt in/out by the individual. If they follow you, then they have opted to be in. Decide if the information you're posting is taking you closer to your overall goals, aims, and objectives without annoying others. Remember, DO NOT SPAM!

Hope this helps you in streamlining your online communication. Time is too valuable to waste. You have a powerful medium in your hand, use it wisely.

There's no room for Lazy...

Entrepreneurship, is NOT for the faint of heart. It's where you put everything on the line. The success or failure that you experience puts you in contact with your real self. Among the questions that flit through your mind, this one stands out; "Do I have what it takes to be a winner?"

Some people embarking on the journey say in an off handed manner that they want to be their own boss. Making their decisions and so on. The reality is that you are accountable and to more people than you initially realize. To mention a few:

• Yourself
• Your family
• Your customers 
• Your investors 
• Your supporters
• Your suppliers 
• Your various members of your public who are waiting to see if you are for real.

Often when you start up, you will be placed in the unfamiliar zone of loneliness. There's no longer a superior offering you instruction by way of orders or suggestions. The directions and instructions now originate with you. Have you thought them out well enough to recognize that they have far reaching impact on various aspects of your business? The decisions that you make wil; contribute to your success or failure. 

You're no longer entitled,,,,

• Paid vacation leave
• Getting paid for showing up for work 
• Vacations, if not carefully planned are never experienced
• The freedom of speech must now be tempered with the impact that it will cause
• Sick benefits, are you kidding me? Get into the work environment and forget about going to bed because you feel ill

The buck stops with you. It's no longer turn up, collect your paycheque, ensure the money's correct and then leave. You have to create the safe environment. In other words, the following is your responsibility:

• Creation of a safe, functional work environment
• Planning customer interactions so there's always steady revenue streams 
• Taking responsibility for minimizing expenses that are unnecessary
• Cash management and all that it entails - working capital, management of accounts payable / receivable, ensuring there's adequate stock / inventory 
• Meetings with investors, staff, prospects, clients, banks, accountants, and the list goes on. 

Everything that happens in your business will be a result  of the effort that you put in. To get to the stage of residual income, you have to work hard initially at the systems required to develop the active income. In instances where you don't know what you need to know, you will have to take classes / hire consultants / develop competent teams / research information. All of these areas require the investment of both time and money. 

Do you still want to be your own boss? Does this skeletal outline look like the part of the sacrifice you are willing to make? Understand this, when you are getting into business; read what I'm about to say at least ten (10) times so that it will sink in. THERE IS NO ROOM FOR LAZY!