Business Fundamentals - post-COVID-19

Barbados like other countries around the globe has been impacted by the pandemic of the COVID-19 in a way that has left many staggering. SMEs who already had little to no financial backup resources, as well as, individuals who have been displaced from their jobs have found themselves in unfamiliar ground; especially since most of us are not old enough to have experienced something like this before. 

Beginning next week. my colleagues and I will be sharing with the public what they can do to overcome the challenges they've experienced businesswise with this pandemic. The sessions are free to the public as indicated in the information following which also contains how you may register. 

We look forward to your participation. Come and get practical insights that you can implement almost immediately to realize results. 

Additionally, we anticipate that industry partners will be a part of this so that you know who to make contact with immediately as you complete the program. You can attend the entire program or the segments that you are most interested in. Learn where you can turn to for your HR needs, possible financing, and other incentives that your business can surely benefit from at this time. See you on Tuesday and please come early. We begin promptly at 10:00 so it's great to be at least 10 minutes early. 

Don't worry about handouts and making notes. We have developed a website where all your course material will be stored and is accessible by any device you have which can connect to the internet. Yes, you'll even have our presentations to take with you when you go. Thank you for the opportunity to serve Barbados! 

Businesses making it work in this decade

Taking this opportunity to wish all readers all the very best for 2020, makes me stop to think about what would it take for those who are in business to really experience the best of 2020. For many in business, there appear to be more questions than answers. which is coupled with an air of uncertainty.

Often, it can feel as if our environment is spinning out of control with events and experiences taking place at a rapid pace. Influential factors appear at a rate that is faster than the solutions required and often before the knowledge we need as business owners even seems to be available.

Many have embarked upon the path of business ownership, being disenchanted for a variety of reasons of what traditional employment was offering. There are lots of claims of violated rights and privileges. However, when you look at those within a business, they treat themselves far worse than the environment out of which they emerged.

Quickly they realized that there is no increased pay when they want it. there is a reluctance to take the vacations they previously believed they were entitled to, and in many instances, they don't even pay themselves at the most basic levels of remuneration. They place this misguided approach on a word they call commitment, which they wrongly define as taking the worst treatment possible to satisfy their current situation for a better future.

Feel good terms like delayed gratification emerge without a real plan of when the delays can be finally realized. Misery also loves company, since these business owners feel that others must also be sacrificial like them and committed to a cause that is not readily defined.

Rather than go on as to why businesses don't work and the challenges they face; let's turn our attention to what is required to really make them work.

• Money follows management. Your management is not required if you are going to be a boss. Rather if you will humble yourselves to become servant leaders you will stand a better chance of success. How are you adding value to the lives of others that your business interacts with both internally and externally?  Are you selecting your team members well? Are you helping them to develop the competence to cope with the rigours of the job at hand? Are you getting their feedback from the trenches and are you well equipped mentally and physically to provide the resources to capitalize on available opportunities?
• Finance raises questions of having enough money to execute your plans, to develop opportunities so that they more from potential to reality. Can you manage your cash flow well? Do you have enough working capital, and do you know what working capital even is? Have you identified where you can get the funding you require and what the requirements would be that need to be in place? 
• Marketing when examined often reveals that many entities are functioning on being top secret. No one knows about them and what is required to interact with these entities. There is no real marketing plan nor approach with many entities just hoping to throw enough mud against the wall and hopes that something sticks. Markets are not well defined, making it all the more difficult to target effectively. 
• Operations are generally undercapitalized making execution all the more difficult. Often business owners run around trying to do everything themselves, even though this does not really help them capitalize on economies of scale. As you enter into or seek to expand your business, there are many things that you will not know. So who do you have on your team? At the very least you will need the following:
• A good attorney - remember the law is vast and all attorneys cannot adequately cover all aspects of the law. You will have needs for attorney's based on a number of criteria - contracts, intellectual property for example
• A good accountant - it is necessary that your financial and managerial accounting information and systems be kept current. If you do not understand the different approaches in accounting then you need to get that advice. Contact us for a more in-depth discussion and possible recommendations based on your area. 
• Human capital - with the changes and demands of dealing with people internally and externally; you will need someone to assist you in navigating this landscape often governed by the Employees Rights Act. It is just as it sounds and you can find the employees have all the rights if you are not compliant. 
• Sound business advisory services are going to help you pull all the moving parts of the business together in a manner that is cohesive and that works together so that there are traction and progress.  
• Statutory compliance is key and knowing your obligations helps with your planning. It also makes it easier for other entities to interact with you. If your business is incorporated then you must practice good governance. 

This short article only provides an overview, and serves as a quick guide to help you keep on target with the growth and development of your business. 

Feel free to ask questions and start a discussion with other readers. It is important to get the best benefits and experiences of others.  Happy New Year to you. Here's wishing you a successful decade in your businesses. 

An overlooked marketing opportunity

Recently, I was facilitating training which comprised of a variety of business people. Among them were a small group of the hearing impaired and a translator, using American Sign Language.  They attended the entire series of sessions and my curiosity got the better of me as we were discussing the topic of operations.

I asked the translator when signing how many languages would be able to understand. Needless to say, it was an eye opener the response I got. When signing in that particular method people who understood English and Spanish could understand.

Wow! So why are more of us NOT learning to sign? We would expand our communication methods much more. As a tourism destination, it may give us a marketing edge being able to communicate with a more wide cross-section of people. What would that mean for the island of Barbados/The Caribbean? Maybe we should start learning to sign and find out.

Thoughts on Caribbean Businesses

Whenever things in the economy get tight one of the first things politicians in developing countries do is turn their direction towards entrepreneurship. In many cases, it's hard to tell if this is genuine and the interests are for real.

Job gimmickry often comes to mind for a number of reasons. The key one being that this is a way of justifying job creation through lip service. My thinking goes this way for some of the various reasons I'll now highlight below.

• The processes entrepreneurs face is becoming increasingly bureaucratic since the government wants tax clearance certificates issued at every turn. The attempts at collecting taxes are becoming a nickel and dime process without a holistic approach that can make the entire process more simple. 
• Too many companies in Barbados and perhaps the Caribbean are not structured for growth. The general approach is to incorporate without the incorporation documents supporting the raising of capital via shares instead of debt financing. Consequently, too many businesses are limited by the opinions of the lending officers within banking institutions who may have never run a business and have no appreciation for what is required in the running of one. Most banks then represent their interests with a cookie cutter approach rather than truly examining the business on its own merit. 
• The accountants along with business advisory services and attorneys need to interact more in the advice that they provide companies so that their advice is more inclusive to the strategy that the business wishes to employ that would best serve its sustainability and survival. 
• The leaders of the business are ignorant of areas outside of their immediate scope of work since they do not read enough developmentally. Sure they know the technical information yet that often is not enough to grow to the levels of success that such an educated grouping of leaders should be meeting and exceeding. Hence the performance of Caribbean businesses remains constant for the most part with very little mobility in either direction. Once they are profitable, the incentive to stretch further seems to be non-existent as leaders setting into contentment with their levels of performance. They function completely oblivious to the competition from other world markets. 

This is by no means finished but serves the basis of getting the reader to think that perhaps more needs to be done. We need to get on purpose with business development, not only within our existing markets but seeking to expand into other markets and create opportunities future development. 

We need to develop our own unique model for conducting business and take it global thereby helping them to understand what it means to be doing business within our standards. Perhaps we should redefine what it means to be doing business@islandtime, and help them understand that we do business as a people the world over. 

The Youth are Searching

When you participate in the developmental programs that are available for the youth, there's one thing certain - they are searching. Special thanks go out to the entities who do put programs in place to give the youth an avenue through which they can pursue their dreams. 

These organizations have gone a step further, in that, they are not throwing money at the problems youth face, but using well coordinated programs that identify areas of support that they youth need to take tangible productive steps towards their desired outcomes. Sustainability programs and methods, diligence, hard work, skills, and thought processes are just some of the areas of address poured into these youngster. 

They have a different way of thinking that, because of education, they think on the levels that are needed to ensure their successes. Many think small, loving the dexterity and nimbleness that it provides, especially when crafting programs that enable them to gain footholds in the market against better funded establishments with longer track records. 

They are strong when it comes to visualization. When it comes to pursuing their dreams for their businesses, they seem to adopt the stance of well seasoned businessman Dexter Yeager, "When the dream is big enough, the facts don't count". 

The youth will work tirelessly towards their goals, when they have carefully identified them. When they get excited about something that will "make them get out of bed"; they will pursue it relentlessly, in many cases at great sacrifice. 

One thing is certain. They are change agents and though some are afraid, they get the butterflies of anxiety in their stomachs to fly in formation; drawing on the strengths of numbers and networks. They won't let anything stop them since they are searching.