Customer service for entrepreneurial entities

 When we are born, we have to learn how to use the various limbs of our body. The ways that we use them would change over time as we grow and become accustomed to how our muscles react.  If we are observant, many of these motions tend to be repetitive. 

Yet, for many of us, our approach to setting up a business is ready, fire, aim. We tend to do so without practice and then wonder where we went wrong. This is particularly noticeable if we're observant as we deal with our internal and external customers. 

It is said that the customer is always right; this is untrue. No one individual is always right. Yet this fallacy is unchallenged by many, even at the corporate level. 

Entrepreneurs need guidance on how to plan their customer interactions. This needs to take place before they even meet their first customer. It is required so that the customer/SME interactions function smoothly. 

How can we encourage and uplift customers so that they enjoy the experience of interacting with our entities? Are there areas that we need to attend? What are the touchpoints? 

Asking and answering the above questions allows entities to respond better to customers' needs, regardless of how they interact with the business. Sit with your advisors today and plan your customer interactions for your business. If you need assistance, just reach out. There are adequate resources available. 

Enjoy your weekend.